Do you want to make the most out of WhatsApp cloud API?
Using WhatsApp push notifications is the best way to increase engagement between you and your customers. Push notifications have a huge amount of click-through rate and they are the most demanded feature in marketing strategy.
What is push notification:
A push notification is a short message that users receive directly on their smartphones. Even if they are offline in the application. By using this you can enhance your branding and gain your client's attention.
So if you want to use this feature consider to whom you send push notifications. You must have a database of clients who are the most interactive with you and your messages. It is really important to whom you send push notifications. Because if they don't like to receive your messages they will block you or in the best way, they mute your notifications. Anyway, it means you lost those customers.
There are different types of messages you can use for push notifications. The simplest one is a text message. You can send a text message to your clients to inform them. Another type is call to action button type questions, you can send a button-type message and ask the user to do some actions. Another type is the listed message which you send a list with up to 10 options and the client chooses one of them. You can send push notifications manually for situations like monthly offers or communications or follow up on your last conversations. Otherwise, you are able to automate push notifications for a ton of cases like meeting reminders, E-commerce service messages or website-related messages and so on.
Finally using push notifications can improve your sales up to 10 times.