Many people think logos and branding same concept. That is a very common mistake. Anyhow, Logo Design and Branding totally different think, to take advantage of branding and logo design you have to understand first different between them.
What are logos?
Logo is a symbol of the brand. People can understand company name or their activities by their logo. Logos can also persuade and influence people's opinions of the company. For example, when you see a popular brand logo you will think their activities. In morals, logo is a key of branding.
What is branding?
Branding is a way of marketing that gives a company identity to its target customers. For example, a fashion company's branding can show a colorful, luxurious, or classy identity.
Branding is made up of innumerable elements. Few of these are:
Name, Logo, Colour, Vision, Message, Shape, Aroma, Graphics, Sound, Etc
10 Powerful Types of Branding
1. Product Branding
2. Personal Branding
3. Corporate Branding
4. Geographical Branding
5. Online branding
6. Offline Branding
7. Co-branding
8. Service Branding
9. Ingredient Branding
10. Activist Branding
Branding is a most important part of a company. Companies can provide messages and their own activities through their branding.
Different between logo and branding
Different between logo and branding is huge but it's easy to understand. As we mention before logo is the first step to knowing brand identity. Which can be used for any product feature or anywhere use replace by their name. On the other hand, branding is the second step of logo design. There are many types of branding we mentioned, which are used in different places. A company can use many things for its branding for example, business cards, flyers, posters, banners, advertisements, involvement, etc.
Logo and branding you can’t have one without the other. Just remember that a logo is a part of the branding. When your customers see your logo, they know exactly what kind of brand you are.