UPWAW with META

Complete Guide to Using WhatsApp Business API on UPWAW: Setup, Policies, and Features

Learn how to set up your WhatsApp Business API on Upwaw, differences between API and regular WhatsApp, restricted industries, and essential requirements!

Important Before Using a WhatsApp Number on UPWAW

Delete Your WhatsApp Account: You must delete your WhatsApp account associated with the number before connecting it to Upwaw.

Impact on Personal WhatsApp Account: Once connected, you can’t use the same number for your personal WhatsApp account.

Returning to WhatsApp: Moving back to regular WhatsApp from Upwaw may take time and is not guaranteed due to WhatsApp’s rules.

Old Chats: Any old chats linked to that number will be deleted and won’t appear on Upwaw.

Recommendation: It’s advisable to use a new number for your WhatsApp Business API account unless you’re certain about using your current WhatsApp number.

Connection Issue: Unable to connect to the WhatsApp Business API may arise for unsupported numbers.

Important Before Using a WhatsApp Number on UPWAW

Comparing WhatsApp Business API and Regular WhatsApp

WhatsApp Business API

WhatsApp Business API

The WhatsApp Business API helps businesses communicate more easily with customers, improve support, and handle a large number of messages. It makes business operations smoother and enhances customer experience.

Bulk Messaging: Send campaigns and automated notifications.

Team Collaboration: Assign chats to team members.

Customer Management: Tag and organize customers with custom fields.

Automation: Create autoreplies and chat flows.

CRM & Media: Integrate with CRMs and share rich media.

Analytics: Monitor performance with insights and more

Regular WhatsApp

Regular WhatsApp

Regular WhatsApp helps people stay connected with friends and family through messaging, calling, and sharing updates. It’s simple to use for personal communication, group chats, and sharing photos or videos.

Messaging Rules: Message customers within 24 hours of their last reply (without a template).

Groups and Broadcasts: Join groups and participate in broadcast lists.

Status Updates: Post statuses visible to all contacts.

User-Focused: Designed for individual users with freeform messaging.

Interactive Features: Supports voice and video calling.

Personal Use: Ideal for casual communication and basic interactions.

Requirements for Connecting Your Number to UPWAW

1. Facebook Business Manager Access
1. Facebook Business Manager Access

You need to have access to your Facebook Business Manager account to set up the connection.

2. Legal Company Details

Provide your business's official name and address as part of the verification process.

2. Legal Company Details
3. Phone Number
3. Phone Number

Use a phone number for your WhatsApp Business API account that can receive an OTP (One-Time Password).

4. Active Website

Your business must have an active website. If you don’t have one, you can create it at Zaaho.com

4. Active Website

Industries Restricted from WhatsApp APIs


If your business deals with certain products or services, it's important to be aware that connecting your number to Upwaw and using WhatsApp APIs may lead to your number being banned by WhatsApp.

Here's a simplified list of products and services that could pose a risk:

For more details, read the WhatsApp Commerce Policy & How to comply

  1. Medical and healthcare products
  2. Unsafe ingestible supplements
  3. Drugs (prescription, recreational, or others)
  4. Tobacco and related items
  5. Alcohol
  6. Weapons, ammunition, or explosives
  7. Animals
  8. Adult products or services
  9. Body parts and fluids
  10. Items with overtly sexualized positioning
  11. Real money gambling services
  12. Dating services
  13. Products facilitating unauthorized access to digital media
  14. Digital and subscription services, including subscription sales, renewals, or upgrades
  15. Business models deemed fraudulent, misleading, offensive, or deceptive
  16. Real, virtual, or fake currency
  17. Third-party infringement